“I made sure I saved myself from who I thought I was supposed to be to who I wanted to be.” -Isabel

It was a very challenging journey to come to terms and embrace who I am. I have fought to hard to pursue a dream that I thought I could never do – ever.

With a 10 year long corporate background I am equipped with the knowledge of how that world works. The need to stand out among the sea of black suits. Day in day out I was part of the common commute into the city and queue with everyone else to order my tall caramel lattè.

My pivotal moment came when I was working in corporate in Brisbane after a very relaxing year of maternity leave. It was a lazy Saturday afternoon at home where I looked at myself in the mirror and to be honest I was shocked! I knew I was tired but I I didn’t expect to look so terrible. It showed that I didn’t get myself together. I couldn’t believe that I let myself “go”. I didn’t like what I saw. I didn’t like the thought that I basically just let life take over and not put so much care to myself. Yes, motherhood was busy, especially that it was my first time and my focus wasn’t really on me but my little girl. It was fine, but on the other side of that I thought to myself, if I don’t take care of me, who’s going to take care of her. I was projecting negativity and started to get depressed because I was not my best self. I didn’t want her tho think that not putting effort in yourself is ok. It wasn’t. There was no display of self love or care and in return I looked like I didn’t care about the world around me.

I changed how I presented myself and then how I was received changed as well. Then the idea came…if I can do it for myself I can do it for others too. Make their lives easy and connect their message to how they present themselves. After all, being well presented means being well received.

Invest in yourself so others invest in you.

With all her experiences and education in business and in style, Isabel built The Bella Styling Co. where it’s four offerings speak of her passion. Building Fashion Shows, Editorial Shoots, Fashion Brand Strategy and Personal Branding + Styling.